How do you convince microwave subsystem designers that it’s time to change their approach to designing their integrated circuits? You appeal to their ego to advance their designs beyond known limits. Strand recognized that subsystem designers typically use standardized components that, while cost-effective, force them to design within some of those limits.

We’ve been bleeding red for over six years and it just won’t stop. Why? Because the industry keeps eating it up. After an initial launch of the AVT red campaign in North America, and a CEBA award for creative excellence, the company has been launching new products at breakneck speed and the campaign has gone global to include over a dozen print/digital concepts.

In the world of IT services there can be only one true underlying message: “We’ll be there when you need us.” But with so many players making the same old claims, Axis Computer Networks tasked Strand to not only come up with a new brand position, but an entirely new look to break through the clutter.

One of the great things about running a smaller agency is you get the opportunity to help a David take on a Goliath every now and again. With major league competitors launching their own version of USB powered devices into the industry it was critical that Vaunix came out with a thump.

When is a connector more than a connector? When it becomes a technology driver. Seeing an opportunity in the R and D department, Strand set out to help San-tron’s Director of Sales achieve new goals by giving this 50-year-old connector company new mojo.

We hope these clients don’t get miffed. We love them as much as the others. We just thought your attention span would be just about kaput right about now. So enjoy a couple more samples of our work, and let us know via our connect page if you’d like to hear any of these back stories.