Sparks fly when you’re having fun.

Working in high-tech B2B marketing for as long as we have, we’ve come to appreciate the artistry behind great engineering. Our clients’ work truly fascinates and inspires us. It’s with great pride that we put our own creative and analytic instincts to work in developing their magnetic brands.


Strand Work: Allied Vision
Allied Vision
Industrial Cameras
Strand Work: Metrigraphics
Metrigraphics
Flex Circuits and Electroforming
Strand Work: Laser Services
Laser Services
Laser Processing Center
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Latest Blog Post

Q: Do “FAQs” Really Work as a Lead-Gen Tool? A: They Certainly Do.

Posted by Dave Strand on November 15, 2016

One of the most overlooked tools for filling a sales funnel is a good “Support” page and a set of frequently asked questions (FAQs) on the company website. Product offerings, ordering procedures, policies, common design questions, and technologies employed are routine visitor questions. The benefit of customer satisfaction during a site visit is obvious, but the inclusion of a form on the support page near the FAQs will also prompt an inspired prospect to submit a question of their own. It’s a simple way to fill your funnel with a few extra prospects, and it often supplies great ideas for your blog and technical papers, too. READ ON

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