PROFILE

20 years in the making. And we’re just getting started. It’s a brave new world in B2B marketing today. Between new marketing automation, CMS, and CRM tools, and the buzz surrounding social media and responsive website design, the marketer’s toolbox is full of weapons and strategies. But where do you turn for help? A juiced-up inbound marketing team? A hotshot creative agency? Or a humble, experienced, creative marketing strategist with a core team on their side and a stable of rock-solid creative pros to lean on as needed? OK, it’s a trick question. Because with Strand, you get it all.

Over the last 20 years we’ve honed our craft by cutting our teeth on complicated, high-technology clients in niche industries—gaining insight and understanding for their products and services by fully immersing ourselves in their sales processes. As a result, we’ve become intimately aware of the habits of the B2B consumer and know exactly how to assemble the right strategy for you and execute it with perfection.

We’re schooled in all disciplines—from Web, PR and events, to email marketing and social, to print and digital advertising. We employ them all in various ways to do what we’ve always done: Reach the hard to reach. Impress the hard to impress. Work in close partnership with every client to overcome their business and sales challenges and transform their brands into the profit machines they’re destined to be.

APPROACH

Whatever your goals are for your brand, Strand has the approach and the brain power for the job. It starts with putting the business objectives ahead of the creative ideas and holding fast to a plan that never lets them out of sight. That’s our credo, and it’s unwavering. Even in the face of some pretty amazing new tools in our marketing toolbox, we’re firm believers that the tools need to stay in the bag until the objectives and the plan are in place.

That may sound obvious, but you’d be surprised at how often we hear that the “last guys just wanted to throw their solution at our problems… they weren’t really listening… they didn’t get us.”

Here, it starts with a discovery period where we do more than listen. We put 20 years of business expertise to work in facilitating a strategic session that comes complete with a SWOT analysis you might only expect from a much larger business consulting firm. From there, we create a positioning statement and hold it up and live by it as we put together a strategic direction and execution plan. Then, we let the creative sparks fly and go to town doing what creatives like us love to do—craft visual communications and inbound campaigns that connect with prospects and inspire them to take action.

As a next step, we look at the analytics, which isn’t as much fun, frankly, but it’s what helps us refine our strategies, nurture your leads, and retool our ideas for even greater results.

If this approach sounds like it might work for you, we’d love to hear from you.

Let's connect today.

TEAM

David Strand

David Strand
CEO & Brand Director

Strand is led by Founder and Principal, David Strand. His dual role as both Chief Executive and Brand Director keeps his focus on two main objectives for the agency—creating an environment where a clients services team can revel in their work, and providing expert vision for each of our client’s brands. His experience is primarily in running Strand for the last 20 years, but before that he did his stint on the client side working elbow to elbow with RF engineers in product marketing for a wireless semiconductor company. He lives on Plum Island (the good side) with his wife, Kathleen, and daughter, Olivia.

David Bush

David Bush
Creative Director

Longstanding clients and friends of the agency know that David is behind some of the cleanest and brightest campaigns in the business. David Bush is an expert graphic artist and seasoned UI designer. His greatest strength is his capacity to boil down even the most complex technologies to their most salient point. True to form, he lives in a carriage loft in Amesbury and enjoys BMX biking with his two boys, Mason and Owen.

Kathleen Bottalico-Strand

Kathleen Bottalico-Strand
Operations Manager

Superman was not complete without Lois. Or was that vice versa? Kathleen’s role as Director of Operations allows her to utilize her deep roots managing sales territories in the textile and fashion business to dive into the key question in every client strategy: What are your sales goals? After assisting in shaping sales-driven strategies she goes to work in client services ensuring every obstacle of moving work through the Strand pipeline is removed and the team has plenty of laughs. She spins a mean spreadsheet—and salad.

Adam Gingras

Adam Gingras
Art Director

Adam comes from a strong background in technology advertising. He's well versed in the entire Adobe creative suite, is a multimedia pro, and can whip a small IT network into shape. He's the anchor in our topnotch graphic design and production team. From design and guitar to cooking up a mean vitello parmigiano for his family, creativity fuels his passion for life.

Brad Emerson

Brad Emerson
Web Developer

Brad brings more than 10 years of web programming experience to Strand Marketing. He's geek enough to throw together IntentTM, Strand's proprietary CMS, but not so geek that he can't communicate and execute the design team's grand visions. Brad works best while excessively caffeinated and in his spare time, plays with guitars, basses, cameras, and road bikes.

Deidra Rasmussen

Deidra Rasmussen
Account Director

With a background in Account Services and Project Management, a razor-sharp wit, and an expertise in efficiency, Deidra has shown herself to be a natural leader and organizer. In her new role, Deidra is redefining agency process and account services best practices. When not hard at work, Deidra enjoys relaxing with her husband and two dogs and handcrafting artisanal soaps.

Paige Clairmont

Paige Clairmont
Account Manager

Known as Strand's resident multitasking maven, Paige is an accomplished Account Manager. With a wealth of experience in communications and media, she is well versed in project management, PR, strategy, and social media.  When she's not busy keeping Strand organized and efficient, Paige enjoys running, beaching, and clean cooking.

Jamie Bradley

Jamie Bradley
Account Coordinator

Jamie is a Jack of all agency trades.  She's certified in search engine optimization and marketing, skilled in web development, as well as social media and content strategy. In addition to servicing her own clients, she’s in charge of agency marketing. In her down time, Jamie enjoys sampling craft beers with her fiancé, trying new recipes, and (cliché as it sounds) long walks on the beach.

Dorina Sawyer

Dorina Sawyer
Office Manager

Dorina, or “Dori” as she’s known to the Strand team, has a strong background in business management. In addition to being an integral part of Strand’s light-hearted-yet-driven company culture, Dori’s diverse business skillset and financial prowess truly set her apart from the typical office manager. Dori is a proud mother, an avid skier, and a devoted member of several charitable organizations.