December 16, 2008

PRESS FILES PRESS KIT 7ideasFINAL.pdf [download]

NEWBURYPORT, MA—David Strand, President of Strand Marketing, Inc., a Newburyport, Massachusetts-based marketing and advertising agency specializing in the high tech industry, has written a marketing brief entitled "Gearing Up for a Slow Down: 7 ideas for marketing in a challenging economy." Contained within the brief are tips on investing marketing dollars in the most efficient ways. Topics include time-sensitive advertising, e-marketing, search engine optimization, PR and sales incentives.

"In these unstable times, business owners are understandably looking to cut costs. But is it time to do the Ostrich, or be a cautiously optimistic leader in your field?" says David Strand. "I've prepared this brief to offer some simple and inspiring ideas for keeping yourself out there in front of customers while the business world is building new cornerstones."

The brief is available as a free PDF download to the right.

About Strand Marketing
Founded in 1994, Strand Marketing, Inc. is an integrated marketing communications agency specializing in the development of creative advertising, Web, e-marketing, and public relations strategies for high tech companies. Industry expertise includes RF/Microwave, semiconductor, telecom, power, thermal management, microelectronics, test and measurement, wireless, machine vision, software, green tech and biotech. Strand also provides hands-on account management and strategic consultation. Clients served are primarily in the metro - Boston, North Shore and southern New Hampshire areas, as well as niche global accounts. A creative portfolio is available at www.strandmarketing.com.