29.7%

Site Traffic Growth

Custom MMIC

Custom MMIC started working with us in 2011. We’ve helped them build their brand identity into what is one of the most recognized brands of standardized MMIC solutions for mil/aero and instrumentation applications.

Branding Custom MMIC
Broadrange Branding Custom MMIC

Branding

With a bold look that emulates their mission to be the industry’s most recognized leading-edge MMIC provider, our branding team has helped carve out a significant and growing segment of their niche in the RF/Microwave market.

Web Design

Built using Strand’s Intent ICMS system, Custom MMIC’s responsive website includes a user experience (UX) centered around an RF engineer’s focus on performance data. Navigation drives prospects quickly to data tables which can be resorted to their liking. While specific model pages allow for further investigation with download opportunities for additional S-parameter data and support documentation. Calls-to-Action (CTAs) are insightfully placed throughout the site to help convert visitors into high quality sales leads.

advertisment High Tech

Advertising

In addition to a core print magazine campaign, our integrated advertising approach for Custom MMIC also includes focused digital marketing in key microwave and defense communities.

Trade Show

Tying the whole campaign together, we’ve designed a booth for Custom MMIC at the International Microwave Symposium in Honolulu, Hawaii. Other tradeshow related marketing also included a ramp up in both pre- and post-show communications, and show week promotions.

Content

An 8 page capabilities brochure gives field sales people a talking tool and leave behind. While Tech Briefs and Application Notes are driving leads from email marketing and landing pages.


10 Railroad Street
Newburyport, MA 01950
978-463-0780


Copyright © 1997 to 2017 Strand Marketing, Inc.
978-463-0780